LOULOU was startedby Lrke Rune who is a Copenhagen based product and furniture Designer, graduated from The Royal Danish Academy of Fine Arts, School of Architecture.

The name Loullou is the first spoken words of my first born daughter Karla. Lrke explains. Before Karla developed her linguistic skills she found peace in a little simple silk scarf. It was her most precious thing and she cuddled it, stroked it softly round her cheek and nuzzled it between her fingers. She called this special cuddly-silk-scarf LOULLOU. From this simple, soft and pure scarf the seeds for LOULLOU-universe were sown and the name was born.

The LOULLOU-universe is a special place, thought and designed specially to stimulate all stages in our children's development in a pure and natural way. It is of the utmost importance that all products and manufacturing are made from sustainable and organic materials, that is why all wood used in the LOULLOU-universe are FSC-certified. Forests matter and so does our childrens health. LOULLOU only uses organic materials and paint in their production line and all products are easy to assemble with no use of adhesives.

LOULLOU believes that children's development is closely linked to natural and free imagination. Using natural materials and earthbound colors emphasize and helps to stimulate that behavior in all stages of our children's growth and development.